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Featured
  • Stack of Vintage retro television on dark wooden background

    Many or Too Few? Mastering TV Frequency in Advertising

    Discover the optimal TV advertising frequency to maximise ROI without annoying viewers. Learn 5 key strategies for balancing reach and frequency in effective TV campaign planning.
    29.Aug.2025
Latest Cases
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    Slack - Targeting personalities

    With a limited budget against tech giants, we used IBM Watson profiling to target Slack users by personality traits. This approach increased the supported brand awareness to such an extent that the increase even exceeded the industry benchmarks.
    29.Aug.2025
  • paysafe-mobile.jpg

    Paysafe - Beyond the bottom funnel

    After COVID success, Paysafe faced declining search volume and revenue, which bottom-funnel marketing couldn’t fix. To drive scale and acquisition we shifted to a full-funnel audience-led strategy. Paired with bespoke behavioral messaging tests.
    29.Aug.2025
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  • Adolescent girl lying down on the couch with her smartphone

    The Power of Behavioural Activation in a Fragmented Media Landscape

    Discover 2025’s key media trends, from TikTok Shop to ad-supported streaming, and how behavioural activation drives personalised, data-driven campaigns.
    29.Aug.2025

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