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Heated Rivalry: How Fandoms Create New Brand Spaces

What brands can learn from “Heated Rivalry”: How series create community and become a stage for relevance, attitude, and genuine brand connection.
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Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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Artificial Intelligence
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Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.

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Mediaplus Austria wins the media account for ARGE Heumilch

Mediaplus Austria wins the media account for ARGE Heumilch
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Lena Artes-Stockinger wird in den iab Vorstand gewählt

Lena Artes-Stockinger wird in den iab Vorstand gewählt
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Wien Nord Serviceplan

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Expertise for Media & Data

Expertise for Digital Experience & Technology

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Marion Janda

Wien Nord Serviceplan

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Marion Janda

Wien Nord Serviceplan

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Verena Kehr

Mediaplus Austria

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Verena Kehr

Mediaplus Austria

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Plan.Net Austria

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Julian Leutgöb

Plan.Net Austria

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Passiontainment

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