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The MARVEL universe visits ADEG
Challenge
They swing through Manhattan, save the world in high-tech armour and use their superhuman powers to defeat evil. We are talking about the MARVEL superheroes, whose adventurous and fascinating universe is being presented in ADEG's first sticker collection campaign.
The aim was to develop an eye-catching campaign that would appeal to young and old alike and showcase the real everyday heroes in green – independent ADEG retailers throughout Austria.
Local shops are the superheroes of our time!
Solution
Just like the heroes from the MARVEL universe, ADEG shopkeepers act as superheroes for their region every day. That's why they are playing the leading role in the campaign. Independent ADEG shopkeeper Daniela Kern from the market town of Krummnußbaum proves that she really knows her customers inside out – even the little ones.
The sticker campaign is being promoted with a cross-channel marketing mix, including TV and online spots, as well as eye-catching displays at the point of sale and in flyers.
Key Takeaways
#1
Strong cooperation with effective promotion.
#2
Real merchants in the leading roles for greater authenticity
#3
Cross-channel marketing mix for greater attention
