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If you don't play, you lose.
Challenge
Gaming has long been mainstream in Austria: 70% of the population now consider themselves part of the gaming community. For Geizhals, as the leading price comparison platform, this presents a clear opportunity – but also a challenge. The target group is critical, demanding, and highly connected. If you want to be taken seriously in gaming, you have to do more than just advertise: you have to integrate yourself into the community and deliver relevant added value.
Geizhals becomes part of the gaming community
Solution
The Geizhals Gaming Offensive is based on a clear three-step strategy: create visibility, build relevance, establish proximity. It kicks off with a broad awareness campaign via addressable TV and online video. The second step involves targeted advertising on Twitch, Amazon Prime, and social media—directly in the everyday digital lives of gamers. The campaign culminates in a real highlight: the live game show “Der Preis ist heiß” (The Price is Right) at the A1 eSports Festival brings the brand to life and puts Geizhals right in the middle of the action. It's a well-thought-out drama that turns attention into trust and has an impact where gaming is lived and breathed.
Results
“If you want to survive in the gaming community, you have to do more than just media placements. You need a real understanding of platforms, codes, and content. That was the key to establishing Geizhals as a credible player in the scene.”
Managing Partner
Mediaplus Austria
Awards
iab webAD
in the category “Best Digital Campaign Effectivity”
iab webAd
in the category “Best Video Ad Effectivity”
