Live to the power of three

In an increasingly digitalized world, equal access to digital opportunities for all people in Austria is a key challenge. Today's customers expect more than just functional products and services. They want a holistic user experience characterized by emotional added value, tangible benefits, and future-oriented innovations. At the same time, in the highly competitive telecommunications market, it is crucial to always stand out clearly from the competition.

Drei now presents itself with a modern, eye-catching brand identity and the brand stage “hoch Drei.”

The brand-new brand is at the heart of Drei's new brand identity. It stands for the potential of the possibilities and emotions that Drei offers its customers. It is a platform that not only creates consistency in brand communication, but is also flexibly adaptable to meet the diverse needs of customers.

Fresh color gradients and modern imagery underscore the company's innovative strength and dynamism. The new design conveys a sense of freedom, creativity, and unlimited possibilities.

Accompanying the new look, the campaign also introduces the forward-looking product “Handyfreiheit” (mobile freedom). This offer gives customers maximum flexibility and freedom of choice when purchasing a smartphone. It brings “freedom cubed” to life and clearly communicates what sets Drei apart from other providers.