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AI is increasingly conquering more areas of our lives.
Challenge
Artificial intelligence is conquering more and more areas of our lives. Even tourists are now turning to AI chatbots to research information about their holiday destinations. This often leads to incorrect results or generic recommendations. Worse still, they miss out on the charm of genuine human interaction. Winter holidays and skiing in Austria, the undisputed favourite winter activity of two-thirds of Austrian holidaymakers, are what make them such a special experience.
The world's first ‘Authentic Intelligence’
Solution
Austrian National Tourist Office launches the world's first ‘Authentic Intelligence’ and replaces artificial intelligence with real people. On ChatSkiPT.com, Austrian ski instructors answer questions live from users around the world on topics such as skiing, winter holidays and anything else that is important to them.
This allowed us to convey typical Austrian humour and genuine insider knowledge to potential holidaymakers, but above all one thing: when it comes to Austria, ‘authentic’ beats ‘artificial’.
‘What makes a holiday in Austria special are the authentic experiences and personal contacts. The conversations between the local population and their hosts, the ski instructors. At Austria Tourism, we are enthusiastic about technology and open to the possibilities and capabilities of artificial intelligence. With ChatSkiPT, we want to remind people that it's all about people and that AI cannot replace the friendly Austrian charm, at least not yet.’
Managing Director
Austrian National Tourist Office
‘It's not about AI. It's about what AI will never be able to achieve: conveying genuine human emotions. And that applies both to the flair of a place like Austria and to human creativity in general.’
Creative Director
Wien Nord Serviceplan
Results
