How can simpliTV succeed in a saturated streaming market?
Challenge
SimpliTV has been building on its success in the streaming TV sector for years, but is now facing rapid development in terms of new market players and an increasingly fragmented streaming offering from a consumer perspective.
The challenge is to win back the attention of Austrians in the oversaturated streaming and TV market and to promote simpliTV's diverse range of channels in a creative way.
Three smart packages of measures for maximum visibility
Solution
To highlight simpliTV's wide range of channels, we are focusing on three targeted packages of measures.
Out of home: Film posters, city lights, digital out of home and cinema advertising ensure a strong presence in urban areas. Thanks to mobile sync technology, we reach passers-by again on their smartphones – at exactly the right moment.
Digital: AI-based targeting ensures that our online display ads appear in relevant film and news environments. This allows us to reach users where their attention to entertainment is particularly high.
Audio: In Austrian infotainment podcasts, host-read ads spark curiosity about simpliTV and create an emotional connection to the brand.
With this holistic approach, we place simpliTV in the right contexts – for maximum visibility and sustainable awareness.
Results
‘Our campaign has proven that when strategy and creativity work together perfectly, even a saturated market can become a stage for strong brands."
Managing Partner
Mediaplus Austria
Key Takeaways
#1
A bold approach also has an impact on business KPIs.
#2
‘Context’ is more than just placement in the right surroundings.
#3
Out of Home und digitale Medien? Eine perfekte Kombination.
