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Featured
  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    28.Jul.2025
  • Matthias Brüll steht neben Karin Immenroth im House of Communication München

    Horizont interview with Matthias Brüll & Karin Immenroth

    Mediaplus is pursuing a global data strategy that efficiently connects markets and drives AI-enabled processes. In an interview with Horizont, our Global CEO Matthias Brüll and Karin Immenroth, Global Chief Data Officer since November 2024, explain why a new data infrastructure is crucial, what role automation plays and why we are not afraid of market consolidation.
    09.Jul.2025
Latest Cases
  • Rituals Cosmetics Austria - The Ritual of Karma

    We stage ‘The Ritual of Karma’ and create an oasis of well-being amid the hustle and bustle of the Vienna Film Festival. Our multi-sensory brand area, official Rituals Film Festival sponsorship and digital out-of-home placements around stores in Austria make the campaign a resounding success.
    30.Jul.2025
  • Austrian Red Cross – Because charity knows no (language) barriers

    With an innovative digital out-of-home targeting strategy, we are proving that the Austrian Red Cross is there for EVERYONE. We address the needs of over half a million people in Austria who do not use English as their first language in everyday life. With our campaign mechanism, we ensure that passers-by receive our message in their first language on their personal device after initial contact with Digital Out of Home. Because charity knows no (language) barriers.
    30.Jul.2025
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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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