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Mediaplus Austria wins pitch for C&A 

16.03.2023

One of the leading fashion companies relies on the media expertise of Mediaplus Austria. The common goal is to make C&A the "most human centric fashion brand" in Europe. 

 

Mediaplus Austria secured the fashion retailer's European media budget in a pitch against four other competitors. The mandate includes media strategy, planning and buying. Above all, the team will contribute its holistic view of all marketing disciplines, going far beyond the media sector.

 

C&A is currently undergoing a comprehensive transformation: from a physical retailer to an omnichannel retailer, stores are being modernized and smaller concept stores are now flanking the large clothing stores. The plan is to make C&A the "most human centric fashion brand" in Europe. Mediaplus will accompany the transformation as a strategic business partner. Everything revolves around the "&": store & web traffic, brand & performance, online & offline media, global & national - Mediaplus & C&A. The special data expertise of Mediaplus Realtime also came into play here.

 

"We are looking forward to this new partnership with Mediaplus," says Richard Haram, Head of Omni Marketing & Media Management at C&A. "Mediaplus has very strong media expertise across Europe, which will help accelerate C&A's growth plans across the European market. We are excited by their commitment to our brand and passion for the growth journey ahead." 

 

"We are delighted to accompany C&A in the transformation process from physical retailer to omnichannel retailer.  We want to position C&A as the most human centric fashion brand in the national & international market and, in our role as strategic partner, help to drive C&A's growth plans forward," says Verena Kehr, General Manager of Mediaplus Austria. 

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Verena Kehr
Mediaplus Austria
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