Into the future with the right beat: PAYBACK Austria and Mediaplus Austria create a campaign to ring in the festival season 

The popular multi-partner bonus program PAYBACK is relying on the media expertise of Mediaplus Austria for its "PAYBACK rocks" campaign. At the heart of the campaign is the raffle of attractive "money can't buy" experiences for Lido Sounds, the open-air music festival in Linz, for which Mediaplus was allowed to design and implement a comprehensive ATL campaign.

The new campaign, which will be visible between February 5 and March 3, 2024, includes a 360° audio focus as well as out-of-home presences and digital highlights. The eye-catcher of the campaign: a branded tram that can currently be admired in Vienna and is intended to encourage people to take part in the competition.

"The 'PAYBACK rocks' campaign marks the start of an exciting collaboration between PAYBACK and Mediaplus Austria. We are delighted to have won PAYBACK as an innovative player in the domestic market," says Bernhard Redl, Managing Partner at Mediaplus Austria.

Here’s something to listen to

The campaign focuses on promoting attractive first-time customer bonus points and giving away exclusive VIP experiences for Lido Sounds - the open-air music festival in Linz - from June 28 to 30, 2024 at Donaulände Linz, where PAYBACK customers can enjoy Parov Stelar, Kraftklub and Sam Smith.

"With Mediaplus Austria, we have made a very good choice for the media implementation of our registration campaign. They understand our concerns and provide us with the right innovative and proven solutions for our media requirements," says Ingrid Winkler, Head of Marketing at PAYBACK Austria.

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Bernhard Redl
Mediaplus Austria
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