Mediaplus Austria wins over EVN and kabelplus in an Austria-wide tender, securing two new clients from the energy and telecommunications sector. In a demanding selection process, the agency prevailed over several competitors with its data-driven and creative communication solutions.

In its partnership with Mediaplus Austria, EVN relies on an agency that seamlessly combines strategy, creation and media. The energy market is facing continuous change - from the energy transition to changing customer needs. In order to remain relevant in this dynamic environment, innovative communication and media strategies are needed that not only create solution-oriented approaches with a lasting impact, but also position the brand for the future.

A particular focus of the cooperation is on combining innovative media planning with regional anchoring. Mediaplus Austria also supports kabelplus in further strengthening its position in Lower Austria and Burgenland and expanding its digital presence.

The partnership kicks off with a cross-media campaign to promote EVN's attractive PV offer, which will be visible from February and will provide initial insights into the new collaboration. Bernhard Redl, Managing Partner at Mediaplus Austria: “We have worked intensively in recent weeks to create a strong strategic basis for this cooperation. EVN and kabelplus stand for reliability, innovation and sustainability - values that are also essential for us as an agency. We are therefore particularly looking forward to working together to implement creative and effective solutions for successful communication.”

With this partnership, Mediaplus Austria is underlining its expertise in the development of sustainable and effective media strategies for complex and dynamic markets.