The Mediaplus Group is continuing its growth course and is responding to this with a top-class new appointment. As the new COO International Markets, John Wittesaele will be responsible for the development of all international locations, competencies and resources. In this newly created position, Wittesaele will report directly to Matthias Brüll, Global CEO Mediaplus Group. A central focus of the newly created position is the optimal utilization of the agency's international resources. Wittesaele will concentrate primarily on the strategic use of data and AI, the standardization of media and technology platforms as well as the further development and empowerment of Mediaplus employees. His aim is to guide them through the digital transformation process and thus also open up new innovation potential for customers.

The new COO International Markets has more than 20 years of experience in the areas of data and digital business. He spent twelve years at GroupM in various management positions, most recently as Global CEO of Xaxis, the Group's global programmatic media and technology platform. He has also held key positions at GroupM Connect and Quisma, GroupM's performance marketing agency, where he was COO International.