Plan.Net brings Hemtex to Germany

The Plan.Net Group is supporting Hemtex, Scandinavia's leading retailer of interior design and furniture, as it enters the German market. An interdisciplinary team is responsible for launching the brand and its e-commerce presence. The online shop is scheduled to go live in fall 2025.

Munich, July 14, 2025 — The collaboration as an international and interdisciplinary team ultimately tipped the scales: Plan.Net Group will support Hemtex in its expansion into Germany. Following a soft launch phase, the Scandinavian interior design chain's e-commerce shop is set to go live in fall 2025.

Hemtex stands for Scandinavian living and lifestyle, timeless design at affordable prices, and seasonal interior design trends. Founded in Norway in 1937, the brand is now part of the Kid ASA Group and, with around 280 stores in Norway, Sweden, Finland, and Estonia, is Scandinavia's largest interior design and textile retailer.

Following successful expansion into neighboring countries, the brand is now set to launch in Germany – its first market outside Scandinavia and the Baltic region. The Plan.Net Group has put together a team that combines market expertise with a deep cultural understanding. The team also brings together all the disciplines needed for a successful expansion: in addition to consulting, the team is responsible for media strategy and planning, search strategy including SEA and SEO optimization, social performance, and the development of the online business.

“We are very much looking forward to supporting Hemtex as it enters the German market and establishing it as a successful brand here too. With our market expertise and the cultural knowledge of our team, we are the ideal partner for this step,” explains Jens-Christian Jensen, Chief Strategy Officer Plan.Net Group. “It also proves that by strengthening our global sales activities and tech partnerships, we have the ideal setup to support both Germany-based customers in their expansion and companies from local markets in their entry into Central Europe.”

“With Plan.Net, we have exactly the right partner at our side for our expansion into Germany,” explains Ninni Helgø, Head of Marketing for Hemtex in Germany. “The team has managed to translate our brand identity, which is shaped by our Scandinavian roots, into a brand story that is suitable for the German market, which will form the basis for our market entry and at the same time differentiate us from the competition.”

In addition to the Plan.Net Group, other agencies from the Serviceplan Group are also involved in the project: Mediaplus Performance is responsible for media activation and search strategy, while Serviceplan NEO is handling the development and operation of social media channels for the German market.