Lena Artes-Stockinger heads the “Effectivity” jury at iab WebAd 2025

Our path to becoming a global data powerhouse

Meaningful data is essential for future-oriented decisions, yet many advertisers hesitate to store their data in centralized in agency databases. Mediaplus takes a different approach: with Data-Mesh, clients maintain control over their data while also enabling its use for specific projects via an interface or data pipeline.

20.Aug.2025

HORNBACH | Every square meter deserves to be the best in the world

HORNBACH turns the smallest space into a big statement. With a campaign that shows how much power can be packed into a square meter—both in the media and in society. From disruptive formats to real projects for a good cause, the square meter becomes proof of attitude, craftsmanship, and creativity.

25.Aug.2025

Burgenland Tourismus | future targeting

For many people, gaming is more than just a hobby – it's part of their identity. This is exactly where Geizhals comes in. With a campaign that works on three levels: broad visibility via addressable TV and online video, targeted messaging via Twitch and Amazon Prime, and genuine proximity through an interactive live experience at the A1 eSports Festival. The result: Geizhals is not only used, but also recommended by a community that doesn't take anything for granted – unless it's convincing.

25.Aug.2025

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?