Brand expert Andreas Roitner joins House of Communication Vienna as Chief Growth Officer

Andreas Roitner joined House of Communication Vienna as Chief Growth Officer at the beginning of August.

In his new role, he will continue to expand local expertise in the area of brand positioning and work with clients to lay the foundation for sustainable growth for their brands. In doing so, he will build on the outstanding expertise already available at House of Communication Vienna from Mediaplus Austria, Wien Nord Serviceplan, and Plan. Net Austria and integrate different perspectives to create a unique strategic offering for companies that want to position their brand or sharpen their existing positioning.

Andreas Roitner will also take over the strategic development of business development activities and work on creating a clearer profile and greater visibility for House of Communication Vienna.

“The first few weeks have already shown me what diverse and unique expertise is combined here in-house. The individual agencies are each at the very top of their field. I see it as my task to integrate the strategic expertise even more closely and to help develop holistic solutions for clients at House of Communication,” says Andreas Roitner.

"I am delighted that we have succeeded in bringing Andreas Roitner, one of Austria's most prominent brand experts, into our group and the House of Communication Vienna. With his experience in brand positioning and strategy, he will strengthen our expertise in this important area in the long term and create clear offerings for clients. In addition, Andreas Roitner will set clear priorities for the growth of our group by playing a key role in the design of integrated customer solutions – keyword: customized agency," says Sebastian Bayer, CEO of House of Communication Vienna.

Before joining House of Communication, Andreas Roitner spent more than ten years as Head of Strategy at Y&R, VMLY&R, and Scholz & Friends in Vienna, focusing on brand positioning and holistic brand experience strategies. He also headed a competence center for brand research and AI-supported online insight generation. Prior to that, Andreas Roitner gained over eight years of experience in various marketing and brand management roles at Nike DACH, most recently in Berlin as marketing manager for the Nike Sportswear sneaker and leisure category in German-speaking countries.