Best Trends | Issue #1

Rituals Cosmetics Austria - The Ritual of Karma

We stage ‘The Ritual of Karma’ and create an oasis of well-being amid the hustle and bustle of the Vienna Film Festival. Our multi-sensory brand area, official Rituals Film Festival sponsorship and digital out-of-home placements around stores in Austria make the campaign a resounding success.

30.Jul.2025

Austrian Red Cross – Because charity knows no (language) barriers

With an innovative digital out-of-home targeting strategy, we are proving that the Austrian Red Cross is there for EVERYONE. We address the needs of over half a million people in Austria who do not use English as their first language in everyday life. With our campaign mechanism, we ensure that passers-by receive our message in their first language on their personal device after initial contact with Digital Out of Home. Because charity knows no (language) barriers.

30.Jul.2025

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Issue 1

Best Trends

People, Purpose & Pandemic – these are the core topics that define 2020. Find the first issue of our Best Trends Innovation Update below.

In a world where Covid-19, recession and politics have put moods into a downward spiral, we look at how ÜberCreativity can spread joy across colleagues and culture.

Ad is dead and content rules? Here are the top five reasons why content should be the communications driver of choice now in particular.

The chemistry that sparked a partnership which promises to transcend cultural and geographical boundaries? Pereira O’Dell CEO Andrew O’Dell gives insights on the new union.

People or machines – who will be in charge of media planning in the future? Data science and artificial intelligence are indispensable; that much is certain.

How sustainable are the media we currently use for advertising, and what might sustainable criteria in media planning look like?

To be successful, customer focus is a critical factor. If you want to keep pace, you have to adapt. Reactions to challenges that occur must be effective and from a single source.

When the world is falling apart, it’s time to create a new one. What advantages Asia and the United States have over Europe, and other exciting ideas from our Innovation Day.

New creative content formats: TikTok took viral content to a new level, while the gaming space was repurposed for entertainment.

For individual solutions

How to Trick AI into Doing a Better Job Than You

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 1