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Best Trends | Getting Creative: Emotional Brand Building!

A top topic not only for CMOs, but also for our young talent. In our creative interview, art directors Hila Narducci and Mareike Dubbels from Serviceplan Bubble show us what emotional brand building is all about - and what brands should avoid.

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Best Trends #13

Getting Creative: Emotional Brand Building!

Best Trends: What is Emotional Brand Building for you?

Best Trends: How should you not do it?

Best Trends: Tell me about a brand that’s doing it without actually telling me the brand.

Back to Issue #13

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Services
- Strategy & Consulting
  Strategy consulting for every need: Brand strategy, business strategy, marketing and sales strategy, tech strategy, and CX strategy.
- Creative & Content
  Creative agency. Communication agency. Content agency. Make an impact and achieve communication success using our combined creative power.
- Media & Data
  Our media agencies and data analysts help boost the visibility and reach of your business communications.
- Platform & Technology
  Visionary technology consultants and services provider: Go beyond the scope of other agencies with our digital platforms services.
Offices
- Vienna
  HOC Vienna was founded in 2010 and today consists of a team of 110 experts from four specialized agencies. In accordance with our vision of "Building Best Brands", innovative, integrated and creative campaigns are developed at our Vienna office being a Top3 creative agency in Austria.
About Us
- Born Integrated
  All communication disciplines under one roof.
- Übercreativity
  Our philosophy for Best Brands
- #WeGreen
  Green responsibility & communication
- D, E & I
  Diversity, inclusion and equity as the foundation of our house
Agencies
- Wien Nord Serviceplan
  Expertise for Creativity & Content
- Mediaplus Austria
  Expertise for Media & Data
- Plan.Net Austria
  Expertise for Digital Experience & Technology
- Now Serviceplan
  Expertise for Activation & Collaboration.
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Best Trends | Getting Creative: Emotional Brand Building!

Best Trends #13

Getting Creative: Emotional Brand Building!

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Recent Issue

News & Trending Topics

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