Horizont interview with Matthias Brüll & Karin Immenroth

Mediaplus is pursuing a global data strategy that efficiently connects markets and drives AI-enabled processes. In an interview with Horizont, our Global CEO Matthias Brüll and Karin Immenroth, Global Chief Data Officer since November 2024, explain why a new data infrastructure is crucial, what role automation plays and why we are not afraid of market consolidation.

09.Jul.2025

Rituals Cosmetics Austria - The Ritual of Karma

We stage ‘The Ritual of Karma’ and create an oasis of well-being amid the hustle and bustle of the Vienna Film Festival. Our multi-sensory brand area, official Rituals Film Festival sponsorship and digital out-of-home placements around stores in Austria make the campaign a resounding success.

30.Jul.2025

Austrian Red Cross – Because charity knows no (language) barriers

With an innovative digital out-of-home targeting strategy, we are proving that the Austrian Red Cross is there for EVERYONE. We address the needs of over half a million people in Austria who do not use English as their first language in everyday life. With our campaign mechanism, we ensure that passers-by receive our message in their first language on their personal device after initial contact with Digital Out of Home. Because charity knows no (language) barriers.

30.Jul.2025

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Issue 3

Best Trends

Challenges and creative solutions – these are the core topics that define the third issue of our Best Trends Innovation Update.

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

TikTok is the social media app of the moment. But brands still have reservations. Last year only one post in a hundred was used for advertising purposes, while on Instagram it was one in thirteen. So only about one per cent? Serviceplan Germany CCO Matthias Harbeck and his team thought brands were missing out on a lot and set up an experiment...

Victoria Wissmann, Consultant, Planner & Creative Media Manager at Mediaplus in Munich, gives us a small insight into her everyday workday and presents us with two quite specific wishes that she nurtures in terms of creative media planning.

Companies are investing billions in advertising and in doing so they are generating a measurable carbon footprint. The Green GRP enables companies to offset CO2 emissions from advertising campaigns through certified climate-protection projects.

Which content is relevant for a target group is not a question of faith. Instead, a data-driven mindset helps to make digital content more successful.

During the COVID-19 pandemic, marketing communication has moved even further into digital formats. But how can we succeed in presenting brands and products digitally in such a way that they become unique and exciting experiences? And how can we create customer proximity without physical closeness?

Nowadays, the internet is the most important lead generating channel for the Lifta brand. Reason enough to direct the marketing focus increasingly on digital touchpoints.

For individual solutions

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Horizont interview with Matthias Brüll & Karin Immenroth

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 3

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Horizont interview with Matthias Brüll & Karin Immenroth

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 3

Gaming For Everyone

Spicing up a Traditional Recipe

The wish list of a media planner …

Green GRP

From intuition to insights

Brand presentation using Augmented Reality

A brand goes digital