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Featured

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.

28.Jul.2025
Horizont interview with Matthias Brüll & Karin Immenroth

Mediaplus is pursuing a global data strategy that efficiently connects markets and drives AI-enabled processes. In an interview with Horizont, our Global CEO Matthias Brüll and Karin Immenroth, Global Chief Data Officer since November 2024, explain why a new data infrastructure is crucial, what role automation plays and why we are not afraid of market consolidation.

09.Jul.2025

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TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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Marion Janda

Wien Nord Serviceplan

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Marion Janda

Wien Nord Serviceplan

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Verena Kehr

Mediaplus Austria

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Verena Kehr

Mediaplus Austria

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Issue 6

Best Trends

Creativity, sustainability and responsibility in times of rapidly accelerating digitalisation – these are the core topics that define the sixth issue of our Best Trends Innovation Update.

Do we still need advertising that tells stories? Yes! A plea for the courage to be storytellers by Christoph Everke, responsible for the successful PENNY Christmas film.

Where are the differences and where the similarities between advertising in the USA and in Europe? Stefan Schütte on patriotism, social change and the American Dream.

The past few months have shown how important sustainability has become – especially for marketers.

Social media exerts an incredibly powerful influence on us. But who is taking responsibility for the behaviour on social media?

‘Beyond Music’: When Music Meets Tech! VISUAL

Across all borders and boundaries: Beyond Music is the answer to changed conditions in the music world and the platform that artists have been waiting for.

For individual solutions

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Horizont interview with Matthias Brüll & Karin Immenroth

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 6

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Horizont interview with Matthias Brüll & Karin Immenroth

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 6

Around the Digital Campfire

Advertising Between Two Worlds

From 'Nice to Have' to 'Must Have'

Do Companies Have a Duty?

‘Beyond Music’: When Music Meets Tech!