BMW and The Marcom Engine in a winning duo on the road for "Joy On Tour"
05.06.2023
The new edition of the "Joy On Tour" is piloted by BMW and The Marcom Engine (Serviceplan, Media.Monks and Beryll's).
This successful and much-anticipated concept is the ideal way for BMW enthusiasts to enjoy the pleasure of driving in style, originality and exclusivity. Much more than just a test drive, the 'Joy OnTour' is an expedition, sometimes lasting several days, that invites you to discover different recent models while travelling through sumptuous landscapes.
At the heart of the communication, a key visual captures the moment and reveals the essential: an invitation to discover the world, at the wheel of a BMW... it goes without saying.
To promote the Joy On Tour in the best possible way, The Marcom Engine has developed a range of assets for BMW dealers: posts on social media, POS material, CRM tools... everything to whet the appetite for joining the Joy On Tour and signing up.
