Mediaplus Belgium achieves exceptional growth of 22% in 2022, thanks to AI



Mediaplus Belgium achieves exceptional growth of 22% in 2022, thanks to AI

Mediaplus Belgium, Serviceplan Group's media and data agency, proudly announces a remarkable 22% increase in the UMA/RECMA ranking in 2022. This impressive result comes in the wake of major client acquisitions, including Capri Sun, Eckes Granini, C&A and Decathlon, confirming the agency’s expertise in the retail sector.


Alongside this success, Mediaplus Belgium's growth illustrates the agency's ongoing commitment to delivering unrivalled service and results to its clients, as well as unique innovations within the Belgian mediascape. One such innovation is the recent launch of AMMM (Automated Marketing Mix Modeling). This technology enables brands to adapt their media plans even more quickly, accurately and cost-effectively, thanks to artificial intelligence that makes offline and online touchpoints more effective. Mediaplus is the first player in Belgium to offer this approach.


Enzo Ricciulli & Régis Watrisse, Managing Partners Mediaplus Belux: "Thanks to our German roots, which combine tradition and innovation, we can say that we're at the forefront in Belgium when it comes to optimizing our customers' media plans. This rapid progress over the last three years in the UMA/RECMA ranking confirms our know-how and mastery of artificial intelligence applied to media strategy and buying."

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