Serviceplan Make x NYX professional makeup “Barbie the movie”



Serviceplan Make x NYX professional makeup “Barbie the movie”

The marketing campaign for the Barbie movie was one of the most significant moves of this decade, and the Serviceplan Make team proudly played a part in it.


NYX Professional Makeup announced on July 10th the launch of their limited edition 'Barbie the Movie' collection. This collection draws inspiration from the vibrant colors and themes of the movie, offering makeup products for lips and eyes that showcase the brand's expertise. These products also enable consumers to identify themselves as Barbie and Ken, regardless of their ethnicities, body types, sexual orientations, and genders.


The Serviceplan Make team designed and adapted digital assets, including banners and social media posts. You can find them on the websites and social networks of NYX Professional Makeup,, DOUGLAS, BOOZY SHOP and DI. Our point-of-sale (POS) materials were also featured in 46 DOUGLAS and 44 DI stores throughout Belgium and the Netherlands. Our roll-up banners and foam boards were used to enhance the NYX makeup booth at various film premieres in Ostend, Brussels, and Amsterdam. The team also created seeding boxes, which were sent to 75 influencers, including Jerrel Baumann (131.8K followers on TikTok) and Saslookss (12.2K followers on Instagram) in both countries.


Thanks to these artworks and activations, the NYX brand gained excellent visibility on social networks and was ranked as the #1 cosmetics brand for share of influence in the Benelux in July 2023.



Client: L’Oréal Benelux

Lyn Deniclaus, Brand Communication Manager
Nisrine Yayouss, Product Brand Manager
Victoria Lebluy, Online Brand Manager


Serviceplan Make Benelux

Managing Director: Monia Kayila 
Account Manager: Kieu Tien To Hoan, Tatevik Petrosyan, Zina Chenani, Elize Wester, Wessel Oost
Studio Manager: Veronique Renier, Bert De Blouw
Graphic Designer: Cristopher Perri, Jeffrey Gijsen, Karen Post, Rosanne Van Druten, Isa Dammers, Saskia Van der Meer, & Dinahlee Cameriere

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