Serviceplan Make Benelux collaborated successfully with Armani Beauty on the SI Intense fragrance launch

Serviceplan Make Benelux is excited to announce our recent collaboration with Armani Beauty, a luxury brand under the L'Oréal group, on their latest fragrance launch, SI Intense. This captivating new scent hit the market a few weeks ago and has already garnered a tremendous response from consumers.

At Serviceplan Make Benelux, we take pride in our multidisciplinary team, which enabled us to create a wide range of printed and digital visual assets for this launch. These materials were prominently displayed in renowned retailers such as Inno, Bijenkorf, and ICI Paris XL across Belgium and the Netherlands. Not stopping there, our artworks also played a significant role in the unforgettable launching events held in Brussels and Amsterdam.

The magnitude of this campaign's reach and impression numbers among the targeted audience is truly impressive, and we are honored to have played a part in its success. Armani Beauty demanded exquisite artwork and flawless execution to ensure the highest level of quality. Our answer was to implemented a unique agile approach with dedicated designers who not only possess exceptional artistic skills but also done the hat of project managers. This allows them to establish direct communication with the marketing teams, ensuring seamless collaboration and impeccable delivery of top-notch artworks.

At Serviceplan Make Benelux, we are committed to strengthening our partnership with our esteemed clients, and our work with Armani Beauty on the SI Intense fragrance launch is a testament to this commitment.

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Chloe Le Garrec
Marketing Manager Serviceplan
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