BMW salon


The Marcom Engine helps BMW dealers with Salon Conditions

The Marcom Engine - the dynamic alliance between Serviceplan Group, Media.Monks and Berylls - has launched a large-scale campaign for BMW Belux to encourage customers to take advantage of BMW's Salon Conditions, which came into effect on the 1st December.

This year, the Salon Conditions will be available first and foremost at all BMW dealerships. They will be opening their doors on several Sundays in January especially for this occasion. And the trip will be well worth it: exceptional promotions will be on offer for almost the entire range. In December and January, attractive trade fair conditions will apply to both private and business customers. There's something for everyone, as the campaign slogan suggests: 


    Discover the BMW Show Conditions.

And that's not all: discounts will also apply to BMW accessories and services.

The campaign will be rolled out via various channels, including the website, e-mailings, (D)OOH posters, radio spots, advertising in the press and at dealerships (POS and window stickers) and on social networks.


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Chloe Le Garrec
Marketing Manager Serviceplan
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