BMW Belux, in collaboration with The Marcom Engine, has announced the launch of its second tactical campaign of the year. This campaign will support sales of the BMW iX2 and X2 models across Belgium and Luxembourg. This initiative aims to strengthen the brand's presence in the market by highlighting the strengths of its iconic models.

A campaign designed for every region of Belux

The campaign was designed to meet the specific expectations of customers in Flanders, Brussels/Wallonia and Luxembourg. It underlines BMW's commitment to offering mobility solutions tailored to different regional needs. The BMW iX2 and X2, which stand out through their innovative design, exceptional comfort and cutting-edge technologies, are at the heart of this new sales offensive.

In Flanders, the BMW iX2 Limited Edition is eligible for the Flemish government's €5,000 bonus, making innovation even more accessible. For customers in Brussels and Wallonia, the BMW X2 is available from €444/month excluding VAT, making it a competitive offer for a top-of-the-range vehicle. In Luxembourg, drivers can still take advantage of a government bonus of up to €8,000 on the BMW iX2 until 30/09, underlining the urgency and attractiveness of this opportunity.

An omnichannel media campaign

The campaign, which runs from 30 August to 30 September 2024, will be launched across a range of channels and touchpoints, including paid social, display banners, promotional material in BMW dealerships, website, e-mail and radio.

Credits: 

• Agency : The Marcom Engine (Serviceplan, Media.Monks & Berylls)

• Brand : BMW

• Client : BMW Group Belux

• Contact : Laetitia Thonar, Pascale Goudvis, Georges Pagalis, Kirsten Major, Anne- Camille Plaetinck,  Manon Speleers

• Campaign Title : BMW iX2 & X2 Tactical

• Account team : Davy Couscouras, Nathalie Vergught, Arnaud Muller

• Producers : Sabrina Ali

• Digital Agency : Plan.Net (Serviceplan Group)

• Digital Project Management & Webmastering : Renata Souza Faro, Sami El Nakadi

• Digital Media Agency : Mediaplus (Serviceplan Group)

• CRM : Maria Triantafyllos