Mediaplus Launches Mediaplus Singapore Joint Venture

Singapore, March 16, 2026 — Mediaplus Group has launched Mediaplus Singapore, a joint venture with Singapore-based independent media agency The Media Shop, marking the latest step in the Mediaplus international expansion and strengthening its footprint in Asia.

The new agency, Mediaplus (HOC Singapore) Pte. Ltd., officially began operations on March 1, 2026. The partnership combines Mediaplus’ global media expertise and data-driven capabilities with The Media Shop’s deep regional market knowledge. The Media Shop will continue to operate as an independent agency alongside the joint venture.

Mediaplus Singapore will serve as the Group’s regional hub for Southeast Asia, supporting global Mediaplus and Serviceplan Group clients with media strategy, planning and buying, as well as data-driven marketing solutions.

The Media Shop is already supporting Mediaplus international clients including Bosch ASEAN, Trolli and Dr. Beckmann.

The agency will also integrate Mediaplus’ Global Data Platform, giving local teams access to the AI-powered tools and analytics capabilities developed within the Serviceplan Group’s House of AI ecosystem.

“With Mediaplus Singapore and the implementation of our global AI-based solutions, we can manage and expand more projects directly from the region,” commented Matthias Brüll, Global CEO of Mediaplus Group. “Many brands are focusing their growth strategies on Asia’s high-growth markets. Cross-market insights into consumer behavior are therefore becoming increasingly important.”

The nearly 20-person team is led by Jessica Toh (Co-Founder & CEO) and Gary Tang (Co-Founder & Managing Director), together with Jason Tan (COO & Managing Partner).

“This joint venture expands Mediaplus’ international footprint while further strengthening our data and analytics capabilities,” said Jessica Toh. “Through the integration with the Group’s House of AI ecosystem, we can deliver more efficient and integrated client solutions across Southeast Asia.”