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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
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Building Best Brands: Serviceplan Switzerland delivers pioneering brand leadership with maximum effectiveness across all channels.
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Nathalie Diethelm
House of Communication Zurich
Nathalie Diethelm
CEO
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Nathalie Diethelm
Nathalie Diethelm
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House of Communication Zurich
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Slow insights. Missed opportunities. 

Today´s Challenge

Traditional research takes time. By the time insights arrive, markets have moved on. Brands rely on snapshots, assumptions, and outdated findings that limit strategic confidence. When understanding lags behind reality, decisions slow down and opportunities are lost.

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Our Solution

Insight.AI uses AI to continuously analyse data and surface patterns as they emerge. Instead of static reports, insights become interactive, conversational and always up to date. Our strategists guide interpretation, add context, and challenge assumptions through interaction. The result is clear direction rooted in real behaviour, not outdated proxies.

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Faster insights


AI shortens research cycles from weeks to minutes, enabling immediate understanding

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«AI insights turn complexity into clarity - revealing what truly drives people.»


Nathalie Diethelm

CEO
House of Communication Zurich
 

Smart insights for your brand? We can help you achieve it

Research.AI

AI-powered surveys and focus groups to understand markets, categories, and needs faster.

 

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Audience.AI

Rapid target audience analysis based on real data, from quick overviews to deep dives.
 

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Persona.AI

Interactive personas that allow direct dialogue to test ideas, messages, and assumptions.
 

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Nathalie Diethelm
Nathalie Diethelm
CEO
House of Communication Zurich
Let's get in touch with us!
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