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The Challenge:
The brand story is being written by others
Customers are switching from traditional search engines to AI platforms like ChatGPT, Perplexity, or Claude to make purchasing decisions. For brands, this is a black box: there is no transparency about whether or how their own brand appears in these responses. Traditional research methods such as surveys or focus groups cannot capture this search behavior. Companies lose customers to competitors without knowing where, when, or why.
The Solution:
Search.AI closes the gap in the AI customer journey
Mediaplus has developed Search.AI as a simulation environment that replicates the real search behavior of target audiences on LLM platforms. The foundation is statistically authentic digital twins based on real GWI behavioral data. These personas run search journeys across ChatGPT, Claude, Gemini, and Perplexity. The result: measurable LLM visibility for a brand, tonality analyses, competitive benchmarking, and concrete recommendations for an AI-powered SEO strategy.
How Search.AI works
Why use Search.AI?
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Search.AI FAQs
The simulation runs across ChatGPT, Claude, Gemini, and Perplexity. This allows platform-specific differences in brand perception to be directly compared and targeted measures to be derived.
The personas are based on real GWI behavioral data and statistically represent the target audience's demographics, attitudes, media usage, and decision patterns. These are not generic avatars, but behaviorally accurate simulations.
In addition to the analysis results, Search.AI provides directly actionable recommendations on how content and messaging should be adapted to improve a brand's LLM visibility. Brand perception can be continuously monitored across the most important AI platforms.
The target audience is defined based on GWI behavioral data. The resulting persona profile forms the basis for the simulation and should include key information on demographics, attitudes, and media usage.
Yes. Search.AI identifies which questions from the target audience remain unanswered in LLMs and where competitors are dominating the conversation. These insights provide a direct basis for content adjustments and an AI-powered SEO strategy.
Search.AI is relevant wherever purchasing decisions are increasingly being prepared via AI platforms. It is particularly suitable for brands in competitive categories where visibility and positioning in AI recommendations have a direct impact on market share.