Find out how your brand is perceived on LLM platforms. Get in touch for a no-obligation consultation.

futuristic visualization of a black box with a key hole where red glowing lights come out

The Challenge:

The brand story is being written by others

Customers are switching from traditional search engines to AI platforms like ChatGPT, Perplexity, or Claude to make purchasing decisions. For brands, this is a black box: there is no transparency about whether or how their own brand appears in these responses. Traditional research methods such as surveys or focus groups cannot capture this search behavior. Companies lose customers to competitors without knowing where, when, or why.

The Solution:

Search.AI closes the gap in the AI customer journey

Mediaplus has developed Search.AI as a simulation environment that replicates the real search behavior of target audiences on LLM platforms. The foundation is statistically authentic digital twins based on real GWI behavioral data. These personas run search journeys across ChatGPT, Claude, Gemini, and Perplexity. The result: measurable LLM visibility for a brand, tonality analyses, competitive benchmarking, and concrete recommendations for an AI-powered SEO strategy.

futuristic data flows and transparent human silhouettes connected through data

How Search.AI works

The behavioral profile of the target audience is extracted: attitudes, media usage, decision drivers, and demographic patterns.

Based on the Audience DNA, statistically plausible synthetic personas are created with consistent worldviews and natural language patterns.

The digital twins simulate search queries across ChatGPT, Claude, Gemini, and Perplexity. Every response is captured.

The results show how the brand is positioned, where competitors dominate, and where narrative gaps exist.

Why use Search.AI?

Transparency. Immediately.

Search.AI provides, for the first time, insight into how LLM platforms describe a brand. What was previously invisible becomes measurable: mention rate, tonality, and positioning compared to competitors.

Multi-Platform. Simultaneously.

The simulation runs in parallel across ChatGPT, Claude, Gemini, and Perplexity. This makes platform-specific differences in brand perception visible and actionable.

Real Behavior. No Guesswork.

Digital twins are based on real GWI behavioral data, not assumptions. Search behavior is reflected as authentically as customers actually exhibit it.

Clear Recommendations.

Search.AI doesn't just identify gaps – it provides concrete recommendations on how content and messaging should be adapted to perform better in AI-based search.

Use Search.AI for your next campaign

Our Expertise for Your Success

Anastasiia Koshil

Senior Manager New Business & Strategy

Anastasiia Koshil

Combines strategic data expertise with a growth mindset and opens up new business areas through data-driven insights.

Karin Immenroth

Managing Director

Karin Immenroth

Leads global data transformation at Mediaplus. Develops AI products that turn data into growth drivers.

Enzo Ricciulli

Global Lead AI & Innovation

Enzo Ricciulli

Develops AI automation for the agency of the future – where technology meets fresh ideas.

Search.AI FAQs

The simulation runs across ChatGPT, Claude, Gemini, and Perplexity. This allows platform-specific differences in brand perception to be directly compared and targeted measures to be derived.

The personas are based on real GWI behavioral data and statistically represent the target audience's demographics, attitudes, media usage, and decision patterns. These are not generic avatars, but behaviorally accurate simulations.

In addition to the analysis results, Search.AI provides directly actionable recommendations on how content and messaging should be adapted to improve a brand's LLM visibility. Brand perception can be continuously monitored across the most important AI platforms.

The target audience is defined based on GWI behavioral data. The resulting persona profile forms the basis for the simulation and should include key information on demographics, attitudes, and media usage.

Yes. Search.AI identifies which questions from the target audience remain unanswered in LLMs and where competitors are dominating the conversation. These insights provide a direct basis for content adjustments and an AI-powered SEO strategy.

Search.AI is relevant wherever purchasing decisions are increasingly being prepared via AI platforms. It is particularly suitable for brands in competitive categories where visibility and positioning in AI recommendations have a direct impact on market share.

Search.AI provides clarity on how a brand performs in AI-based search. Get in touch – no obligation.

More Mediaplus Data & AI Solutions

Let's get in touch!
Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
Let's get in touch!

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