Which touchpoints win customers in your industry and where is budget going to waste?
Talk to our experts now.
The challenge:
Which touchpoints are effective, and which aren't?
Touchpoint data is notoriously hard to come by. Traditional online surveys are slow and costly. On top of that, a touchpoint's impact varies dramatically depending on where a customer is in the funnel. What drives awareness won't close a sale. This disconnect between data and media planning is quietly draining budget efficiency.
The solution:
AI-powered touchpoint analysis in real time
Touchpoint.AI analyzes over 250 synthetic profiles to pinpoint which touchpoints truly matter at every stage of the funnel, from awareness all the way through to purchase. The methodology has been tested and validated against traditional online panels, delivering comparable data quality at a fraction of the time and cost. For each phase, the key KPIs are captured: reach and affinity in awareness, trust and reach in consideration, persuasiveness and reach at the decision stage, and convenience and reach at purchase.
How Touchpoint.AI works
Why Touchpoint.AI
Sounds like the right tool for your next campaign?
Our experts will show you exactly what Touchpoint.AI can do for your media planning.
Our expertise for your success
"What convinces me about Touchpoint.AI: it puts the customer's perspective front and center, not the logic of the media market. That changes how we justify our recommendations."
Annika Eßer
Director Global Data Projects
Mediaplus Group
Frequently asked questions about Touchpoint.AI (FAQs)
The analysis is based on synthetic profiles and runs significantly faster than traditional online panel studies. Results are available in a fraction of typical project turnaround times.
The methodology has been tested and validated against conventional online surveys. Data quality is comparable at significantly lower effort and cost.
The tool is available internationally and can be deployed across all relevant markets. Profiles can be customized by age, gender, and additional parameters.
Touchpoint.AI covers four stages: Awareness (reach and affinity), Consideration (reach and trust), Decision (reach and persuasiveness), and Purchase (decision and convenience).
Touchpoint.AI works across industries. Wherever customers move through multiple touchpoints before making a purchase decision, the tool delivers actionable data to optimize the media mix.
The performance dashboards directly show which touchpoints work at which stage, making it straightforward to translate insights into media planning and budget allocation decisions.
A conversation worth having: find out which touchpoints drive purchase decisions and which ones lose customers in your industry.
Schedule your meeting with Mediaplus today.
