Find out how Resonance.AI puts creative decisions on a scientific foundation.
The Challenge:
Reach is not the same as resonance
Traditional metrics show what target audiences say about a brand. Not why a message works, for which community, and how it can be improved when it doesn't. Creative assets are often only tested for their impact after production. Failed productions are then expensively repeated or simply shelved. Valuable budget flows into communication that creates no genuine connection with the target audience.
The Solution:
Resonance.AI: Measuring brand resonance before production begins
Mediaplus offers with Resonance.AI an analysis framework that decodes the behavioral science behind brand-community connections. Based on a structured three-phase approach, it measures which psychological mechanisms are active in a target audience, how well creative assets activate these, and which concrete adjustments demonstrably increase brand resonance. The result: data-based, scientifically grounded recommendations before the first day of shooting.
How Resonance.AI works
Advantages of Resonance.AI
Have creative assets scientifically tested.
Our Expertise for Your Success
Case Study: Globale FMCG-Marke
Behavioral Science Validation
Just before the shoot of a celebrity ambassador spot: budget approved, date set – but the decisive question still open. Would the message resonate deeply enough in the psychological decision patterns of the target audience?
How Mediaplus answered this question data-based with Resonance.AI – and what this means for creative decisions before production begins.
Resonance.AI FAQs
Resonance.AI supports three test formats: Narrative Asset Testing for scripts and texts in the pre-production phase, Visual Asset Testing for image and video material, as well as Brand Resonance Checks for a comprehensive analysis of brand presence within specific communities and subcultures.
Classic testing shows surface preferences. Resonance.AI analyzes the decision architecture behind them and delivers specific, actionable optimization recommendations. Instead of "what performed," the solution answers why something resonated and how brand resonance can be systematically increased.
The analysis duration depends on scope and data availability and typically takes 1 to 4 weeks. High-quality recommendations are thus delivered significantly faster than through classic market research approaches.
Psychological mechanisms are mental decision patterns that influence perception and behavior – for example loss aversion, social validation, or habit formation. Resonance.AI quantifies which of these patterns appeal to a target audience and how strongly creative assets activate them.
The solution can be deployed by startups, SMEs, large enterprises, and multinational corporations, in both B2B and B2C contexts, for every relevant market worldwide.
The foundation is the creative assets themselves (scripts, image or video material), a defined target audience, and a specified market. For social data, a well-developed digital brand presence is required. For hard-to-reach target audiences, separate survey studies may be necessary.
Resonance.AI delivers scientifically grounded insights into whether creative assets truly resonate within a community.
