Independence is our daily practice. As an agency run by its owners and partners, our clear focus is on our clients’ success. With no investors or external constraints, we operate with complete independence and flexibility – always in the best interests of our business partners. This independence enables swift decision-making, proactive action and the freedom to create bespoke solutions perfectly tailored to individual needs.

But there is more: independence is the foundation for long-term, collaborative partnerships on equal terms. On average, our client relationships last for eight and a half years – a clear sign of a deep and trusting collaboration. Because that is what really matters: striving towards shared goals and realising visions.

“As a partner-led, independent agency, we focus on what really matters: bespoke solutions for our clients, innovative technology and our people. Close client relationships and cutting-edge expertise in digital matters are the new currency – not just turnover. That is precisely where our greatest strength lies as an independent player.”

Matthias Brüll            

CEO

Mediaplus Group

Matthias Brüll

Talent-driven growth

 

We are the world’s leading independent media agency. Across the globe, we bring together specialist media and data expertise across more than 50 offices – with a strong presence in Europe, North America, the Middle East and Asia.

Our people drive our growth.

Thanks to our people, we are growing significantly faster than our competitors.

175

Budget since January 2024

46

International budget

50

Countries

20

New clients

A relationship based on talent

Talent-driven relationships are more than just a catchphrase – they are what characterise our day-to-day collaboration, both internally and externally. Strong relationships are not built by processes, but by people. People who listen, think along with us, challenge us and take responsibility.

What sets us apart:

We are big enough to make an impact in relevant markets with strong brands.

And at the same time, we are independent enough to remain personal – in the way we work, make decisions, lead and support:

We are big enough to make a difference and personal enough to care.

This is only possible because Mediaplus employees stay with us. They identify with the company. They take responsibility, help shape perspectives and often build trusting client relationships that last for years. With a staff turnover rate of under 15%, we are well below the industry average – proof that culture, values and development opportunities really do matter here.

For us, independence is not just a matter of structure – it is, above all, a matter of attitude. This is evident in how we lead – and in how we build relationships: face to face, with a long-term perspective and on an individual basis.

What our clients say

Freedom that makes a difference

Freedom of decision-making as a principle.

For us, independence means more than just organisational autonomy – it is the key driver for faster and more entrepreneurial action. Without external investors or corporate guidelines, we can respond flexibly to challenges, make decisions on the spot and develop bespoke solutions together with our clients. Our structures enable individual strategies – not standardised or centrally controlled, but truly tailored to the brand, the market and the task at hand.

Neutrality that drives results.

Our media planning is guided solely by target audiences, objectives and impact – not by internal agreements or predetermined media plans. This independence forms the basis for objective advice and maximum relevance: we analyse with an open mind, think across disciplines and take action precisely where it creates the most value for the brands. The result? Trust, transparent decisions – and measurable results.

The courage to change. Room for new ideas.

Independence is also a driving force for innovation. Without rigid reporting structures or fixed frameworks, we have the freedom to test faster, think more flexibly and take unconventional paths. That is how we develop media ideas that surprise – and solutions that make a difference. Whether it’s new tools, data-driven models or creative activations: innovation at Mediaplus isn’t just a buzzword – it’s how we work every day.

Let’s talk about a genuine partnership.

Whether it’s an initial idea or a long-term partnership – we take the time to listen, understand and work with you to develop bespoke solutions.

Personal. Independent. On equal terms.

In a dynamic media landscape, continuous innovation is both our ambition and our standard. We combine technological excellence with creative power, constantly test new approaches, learn quickly, and optimize in real time. Discover how this makes a real difference for our clients:

At Mediaplus, integration isn’t a buzzword – it’s how we work every day, and it goes beyond media. By closely linking media, creation, data, and technology, we deliver consistent communication, maximum efficiency, and true future-readiness.

In more than 25 Houses of Communication around the world, we combine local market knowledge with global media excellence. Learn how our international presence and close collaboration across continents create real impact.



 

Let's get in touch!
Eva Bodecker Thunborg
Eva Bodecker Thunborg
Mediaplus Nordics
Managing Director
Let's get in touch!

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