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Inspiration

  • Entertainment at Scale

    How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
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  • Creators’ Paid Communities: Yay or Nay for Brands?

    How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
    Read more

Say hello to Stockholm

House of Communication Nordics is today home of the digital agency Plan.Net and media agency Mediaplus.

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Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.
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Inspiration

  • Recap Innovation Day 2026

    Innovation Day 2026 brought around 700 guests together to explore AI, technology, brand management and the future of marketing.
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  • Future-Ready Model for Marketing Production in Europe

    MediaMarktSaturn has appointed Serviceplan Group as its Creative Solutions Partner for the entire European marketing process.
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Plan.Net

Experts in Web, CRM, CX, Content, Business Consulting, Brand Strategy, Data and Plattform technology.
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Mediaplus

Experts in Media Stategy, Performance Marketing, Target Group Analysis, AI driven marketing.
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Serviceplan

Experts in Creative Campaigning, Content Creation, Content Production, UX, PR and much more.

© Serviceplan Group 2026

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Eva Bodecker Thunborg
Managing Director
Eva Bodecker Thunborg
Mediaplus Nordics
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Eva Bodecker Thunborg
Eva Bodecker Thunborg
Mediaplus Nordics
Managing Director
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Niklas Lamberg
Managing Director
Niklas Lamberg
Plan.Net Nordics
Let's get in touch!
Niklas Lamberg
Niklas Lamberg
Plan.Net Nordics
Managing Director
Let's get in touch!

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You're in for a challenge and looking for the right expertise?

Get in touch with us!
Karin Immenroth

Content Lead & Operations Manager

Johanna Borgström

Johanna's Topics:

  • Strategic content consulting and brand developement.
  • Beeing in the intersection of business strategy and organisational change.
  • Soft spot for antiques and colorful walls.
Learn more about Johanna

Growth & CX Lead

Jessica Risberg

Jessica's Topics:

  • Creating loyalizing customer experiences by putting FUN in the funnel.
  • Data driven research and mapping of both business and customer needs.
  • Soft spot for gardening and DYI.
Learn more about Jessica
Jessica Risberg
Carl-Fredrik Teder

Market & Consumer Insights Lead

Carl-Fredrik Teder

Calle's Topics: 

  • How consumer and market research can guide business strategy.
  • How to implement data led decision-making in complex organizations.
  • Soft spot for learning languages – six down, more to go!
Learn more about Calle

Client Lead

Jesper Månsson

Jesper's topics:

  • Turning global campaigns into locally relevant actions.
  • Orchestrating Customer Journeys.
  • Soft spot for cars, well all things on wheels really.
Learn more about Jesper
Carl-Fredrik Teder
Niklas Lamberg

Managing Director

Niklas Lamberg

Niklas's Topics:

  • Business consulting and business transformation.
  • How AI impacts and creates a new marketing operating model.
  • Soft spot for sports and podcasts. 
Learn more about Niklas

Book us for a digital 30-minute date – for free!

Make an appointment

FAQs - Plan.Net Nordics Experts

Plan.Ner Nordics experts offer strategic and practice-oriented expertise in key topics in the marketing industry – including Business & Brand Developement, CX & CRM, Content Creation, Commerce, Branding & Performance, Data & AI, as well as international brand and transformation challenges. All topics are delivered with clear context and concrete recommendations for action.

Yes. Customization is the standard, not an add-on. Our experts will together with relevant colleagues tailor a set up adapted to your needs, weather or not it is for a business challenge or an event. You get both  strategic overview and operational depth.

Yes. All experts are available in both swedish and english. We can together with you tailor everything from a workshop to a inspirational talk on a stage. International formats, global audiences, and hybrid events are part of our everyday practice.

Absolutely. Our speakers have experience in virtual and hybrid event formats – from interactive web sessions to international livestreams with Q&A and panel discussions.

Stop Treating the Nordics as One Market

26.10.2026 | Blog Article
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Thoughts from the Experts

Stop Treating the Nordics as One Market

26.10.2026 | Blog Article
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Let's get in touch!
Niklas Lamberg
Niklas Lamberg
Plan.Net Nordics
Managing Director
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Mediaplus News

Two people (Sofia Soto & Karin Immenroth) during a presentation in a bright event space. In the foreground, one person wearing a rust-colored blazer is speaking and gesturing with one hand. In the background, a second person wearing dark clothing, glasses, and an event badge is standing nearby. Large windows provide bright, natural light.
Behave.AI: Outsmarting, Not Outspending

How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
A portrait of a person (Sarah Hinderer) against a dark blue-green background. The person is wearing a cream-colored knit sweater over a white top and silver hoop earrings. Shoulder-length brown hair frames the face. The person is looking directly at the camera. The image is styled as a professional business portrait with even lighting and a simple background.
Creators’ Paid Communities: Yay or Nay for Brands?

How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
Two people (Alex Turtschan and Franziska Gregor) give a presentation to a seated audience. A standing table with an open laptop is positioned beside the presenters. A large screen in the background reads, “Reach has never been easier to buy. Relevance has never been harder to earn.” The room features a dark, grid-patterned wall.
Entertainment at Scale

How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Christine Wang is standing next to a small table with a laptop and holding a microphone during a presentation. A large screen displaying a slide with a QR code and graphic elements is visible in the background. Audience members can be seen in the foreground. The image shows a conference or workshop presentation in a professional event setting.
What European Marketers Can Learn from a Fast Moving Market

What European marketers can learn from China Speed: Identify needs early, respond quickly, and get better with every step.
Zwei Personen (Carina Müller & Sophie von dem Bussche) stehen während einer Präsentation vor einer großen Bildschirmfläche. Die Person links hält eine Karte in der Hand und gestikuliert, während die Person rechts danebensteht. Beide tragen kleine Mikrofone. Im Hintergrund ist eine großformatige Präsentationsfolie in Blau- und Violetttönen mit mehreren Textabschnitten zu sehen.
If AI Can’t Read It, AI Won’t Recommend It

Carina Müller and Sophie von dem Bussche explain why AI commerce has long been a reality and how brands can become visible and relevant to AI.
Two people (Stephan Kopp and Mika Riegger) are standing on a stage in front of a presentation slide on the topics of AI, search queries, and brand perception.
Being the Answer

Conversational AI is transforming search: Brands must not only be visible, but also be recommended as relevant and trustworthy.
An open copy of *Cosmopolitan* magazine lies on a light-colored surface. The right-hand page features an advertisement showing a perfume bottle, red flowers, and the slogan “This fragrance knows no bounds.” At the bottom of the page is additional information about the organization Doctors Without Borders. The left-hand page shows the magazine’s cover, which features a person.
Doctors Without Borders and Mediaplus: Perfume Advertising with a Message

Doctors Without Borders and Mediaplus have created a surprising scented ad: Instead of perfume, it smells like disinfectant and promotes emergency medical aid.
A large audience gathered in a multi-level event venue, facing a stage where a speaker addresses the crowd.
Recap Innovation Day 2026

Innovation Day 2026 brought around 700 guests together to explore AI, technology, brand management and the future of marketing.
A person (Stephan Kopp) holding a microphone is giving a presentation on stage in front of a large screen display at an event.
Dual-Optimized Content: Reaching Humans and Machines at the Same Time

How Brands Stay Visible in E-Commerce: Dual-Optimized Content Combines Clear Facts, Real Evidence, and Storytelling for Both People and AI Systems.
A person (Alex Turtschan) wearing a dark sweater, light-colored pants, and a cap is seated in a light green armchair in a modern office lounge. The room features dark glass walls, green carpeting, indoor plants, and seating areas with tables. The person is facing the camera while seated with crossed legs. The image is presented as a professional environmental portrait in a contemporary workplace setting.
From Gatecrasher to Guest of Honor: earning access to third places

Alex Turtschan explains how brands can earn access to private communities through trust, genuine value, and collaboration – not reach alone.
A professional portrait of a person wearing a light blue button-down shirt and standing in a modern office setting. The background is softly blurred and features round ceiling lights and office furnishings. The person is looking directly at the camera. The image is styled as a business portrait.
Why the Role of Agencies Must Be Reconsidered in the Age of AI

AI Is Changing the Role of Agencies: Why Strategy, Business Impact, and Human Guidelines Are Becoming More Important in the Age of AI.
Portrait of a woman with dark, shoulder-length hair, black glasses, and a white blouse. She looks into the camera with a friendly expression. The background is in shades of dark blue, drawing attention to the subject.
The true competitive advantage comes from data analysis

In an interview with Health Relations, Karin Immenroth talks about the challenges of a data-driven transformation and the role of people in the age of AI.
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