Jessica Risberg

Growth & CX Lead at Plan.Net Nordics

Jessica Risberg works at the intersection of customer experience, CRM, digital strategy, and technology. With a background spanning digital marketing, customer communication, and loyalty, she helps organisations turn customer insights and business objectives into strategies that create more relevant and valuable customer relationships.

Throughout her career, she has worked with brands including KICKS, BMW/MINI, Hemtex, Skincity, Key Solutions, and GRANIT. Her experience ranges from developing CRM strategies linked to business goals and customer loyalty to advising brands on digital presence, customer communication, and customer experience.

Jessica brings together data, technology, and creativity to help clients make sense of an increasingly complex customer landscape. Her approach is both strategic and hands-on, turning insights into clear priorities and helping organisations understand not only what they should do, but why it matters for the customer and the business.

Jessica's Topics

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Customer Loyalty & Relationship Building

Customer loyalty is becoming harder to earn and increasingly expensive to buy. When competitors can match your prices, products and promotions, the relationship customers have with your brand becomes a business advantage in itself.

Jessica Risberg helps organisations look beyond points, discounts and traditional loyalty programmes to understand what actually makes customers stay. She approaches loyalty as something built across the entire customer experience through relevance, trust, communication and consistent value over time.

By connecting loyalty thinking with CRM, communication and customer experience, Jessica helps businesses move from short-term activation towards stronger, more valuable customer relationships. The goal is not simply to generate another purchase, but to give customers more reasons to choose the brand again.

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Customer Experience & CRM Strategy

Most companies have more customer data, channels and technology than ever before. The real challenge is turning all of it into a customer experience that actually feels relevant.

Jessica Risberg helps businesses connect CRM, customer data, communication and experience around a clearer customer strategy. She translates business objectives into strategies for how organisations can communicate more meaningfully and develop their customer relationships over time.

The result is a more joined-up approach to CRM and customer experience, where every interaction has a clearer purpose: creating value for the customer while supporting the objectives of the business.

Digital Strategy & Insight-Driven Communication

Digital is no longer a separate part of the customer journey. It is the customer journey, or at least a significant part of it. The challenge is knowing where to focus as behaviours, platforms and technology continue to change.

Jessica Risberg helps organisations turn customer insights and business objectives into clear digital priorities. Working across digital strategy, brand optimisation, digital presence and customer communication, she connects what customers need with what the business is trying to achieve.

Rather than adding more channels, content or technology for the sake of it, Jessica helps clients make smarter choices about where digital can create genuine value, and how data, technology and communication can work together to build better customer relationships.