Austria's best makers as part of the Hornbach community

As the leading project market in Austria, Hornbach has a large community. How can we consolidate, inspire and further expand the strong Hornbach community? How do we combine national campaign radiance with regional advertising? 


Austria's first project championship

Austrian tradespeople are getting their own event for the first time: the Hornbach Project Championship. There, they can put their expertise and craftsmanship to the test. A content-centered and regionally adapted media strategy draws attention to the event in the DIY community and encourages participation. Regional addressable TV & display ads, exclusive radio inserts and regional print cooperations call on makers to measure their DIY talent against the best in the country. With short stories and an exclusively created TV format around the final, we also bring Hornbach into the Austrian TV program.







new website visits

"The Hornbach Project Championship is a prime example of the interplay of a campaign with national appeal and regional significance. There is no better way to combine branding and community marketing!"

Bernhard Redl

Managing Partner

Mediaplus Austria


VAMP Award

3x VAMP Award for creativity & innovation, DOOH, Best Ambient Media Campaign


3x EFFIE for Brand Experience and Reteail


Media Award

4x Media Award for excellent media strategy, excellent brand-content-integration, excellent media-innovation

OOH Awards

OOH Award for Retail


Key Takeaways


The combination of branding and community marketing works 


Authentic content collaborations generate reach


User-generated content has a high advertising impact

Let's get in touch with us!
Bernhard Redl
Mediaplus Austria
Let's get in touch with us!
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