© Serviceplan Group 2024
Austria's best makers as part of the Hornbach community
As the leading project market in Austria, Hornbach has a large community. How can we consolidate, inspire and further expand the strong Hornbach community? How do we combine national campaign radiance with regional advertising?
Austria's first project championship
Austrian tradespeople are getting their own event for the first time: the Hornbach Project Championship. There, they can put their expertise and craftsmanship to the test. A content-centered and regionally adapted media strategy draws attention to the event in the DIY community and encourages participation. Regional addressable TV & display ads, exclusive radio inserts and regional print cooperations call on makers to measure their DIY talent against the best in the country. With short stories and an exclusively created TV format around the final, we also bring Hornbach into the Austrian TV program.
"The Hornbach Project Championship is a prime example of the interplay of a campaign with national appeal and regional significance. There is no better way to combine branding and community marketing!"
3x VAMP Award for creativity & innovation, DOOH, Best Ambient Media Campaign
3x EFFIE for Brand Experience and Reteail
4x Media Award for excellent media strategy, excellent brand-content-integration, excellent media-innovation
OOH Award for Retail
The combination of branding and community marketing works
Authentic content collaborations generate reach
User-generated content has a high advertising impact