Spring without sparkling wine? A missed opportunity.
Challenge
In spring, other drinks take center stage. Sparkling wine is simply overlooked. Yet there are many occasions that call for a toast: the first rays of sunshine, picnics, evenings on the terrace. The challenge: to make Schlumberger visible where these moments really happen, at the very moment when the decision is made.
Technology meets timing
Solution
The specially developed “Sparkling Spring” index combines weather data, time of day, and typical consumption occasions—and only activates the campaign when the probability of a sparkling moment is particularly high. 3D DOOH, geofencing, and mobile ID ensure that digital motifs start when people are actually on site. The setup is complemented by contextual targeting and a creative ice cream collaboration – for visibility from the screen to the cup.
Results
“Sparkling Spring proves that smart campaigns don't just generate clicks, they generate real sales.”
General Manager
Mediaplus Austria
