Rituals Cosmetics Austria - The Ritual of Karma

We stage ‘The Ritual of Karma’ and create an oasis of well-being amid the hustle and bustle of the Vienna Film Festival. Our multi-sensory brand area, official Rituals Film Festival sponsorship and digital out-of-home placements around stores in Austria make the campaign a resounding success.

30.Jul.2025

Austrian Red Cross – Because charity knows no (language) barriers

With an innovative digital out-of-home targeting strategy, we are proving that the Austrian Red Cross is there for EVERYONE. We address the needs of over half a million people in Austria who do not use English as their first language in everyday life. With our campaign mechanism, we ensure that passers-by receive our message in their first language on their personal device after initial contact with Digital Out of Home. Because charity knows no (language) barriers.

30.Jul.2025

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Issue 2

Best Trends

Media, makers, brands – these are the core topics that define the second issue of our Best Trends Innovation Update.

How does one go about reinventing a traditional brand? How important is sustainability and what skills do brand managers need? Florian Haller, CEO Serviceplan Group, in an interview with Susan Schramm, CMO McDonald's Germany.

What does brand management mean to an entrepreneur? Cihan Anadologlu, cosmopolite, published author, bar and restaurant owner, on selling what and who you are.

International media planning poses major challenges for brands, yet the opportunities to grow by expanding into foreign markets are enormous. Matthias Brüll, Managing Partner, and Arvid Boström, Managing Director Mediaplus International, on global media strategies.

In times of change and increasing complexity, flexibility in media planning while maintaining consistent brand management is fundamental for success in business.

Regarding innovation – what do companies have to do to keep one step ahead? Facebook Manager Angelika Gifford on the innovation culture of a tech giant.

Conventional data-driven marketing is threatened with running out of data this year. What companies should expect in 2021 and how they can combat this effectively in three steps.

For individual solutions

How to Trick AI into Doing a Better Job Than You

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 2

Conventional data-driven marketing is threatened with running out of data this year. What companies should expect in 2021 and how they can combat this effectively in three steps.

How to Trick AI into Doing a Better Job Than You

Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

Rituals Cosmetics Austria - The Ritual of Karma

Austrian Red Cross – Because charity knows no (language) barriers

TWELVE Mail

Issue 2

The CMO will make the difference

Me and my brand

Think global, act local!

Media in real time

We are a learning organization

Data-driven Marketing without Data?

Conventional data-driven marketing is threatened with running out of data this year. What companies should expect in 2021 and how they can combat this effectively in three steps.