Brand Momentum

In the Czech market, De’Longhi was struggling with declining brand awareness and market share. The challenge was to reverse this trend while at the same time introducing Brad Pitt as the new face of the brand.

The ambition was to strengthen the brand’s premium positioning and expand consumer interest in the high-value segment of fully automatic coffee machines.

The campaign was built on the integration of media strategy, creative execution, and De’Longhi’s commercial priorities. We maximized reach with high-impact formats – launching the global spot in an exclusive 60’’ TV placement and extending digital reach to more than 4.3 million people in a single day. Creativity elevated the campaign further: from localized sponsorship in Stardance and clever product placement to iconic OOH such as the Round Tower takeover and an immersive Perfetto experience at the Signal Festival. The brand’s role as coffee authority was strengthened through owned content, including a dedicated mini-series on preparing the perfect coffee at home. Finally, the campaign was closely tied to commerce by unifying communication under the Perfetto platform, supporting premium product lines across e-shops, POS, and retail activations.