Why us

From trustworthy communication to holistic CO₂ reduction

Future-oriented marketing is sustainable & CO₂-reducing. With #THEGOODLINE, the Serviceplan Group bundles its sustainability experts under one roof.

This provides clients with a range of products and services from the areas of sustainable strategy, sustainable communication, sustainable production, sustainable media & sustainable digital solutions that support marketing on its entire sustainability journey.

Sustainability Journey

Our holistic sustainability offering from a single source

Sustainable transformation needs measurable and modular solutions that lead to immediateimmediately applicable CO₂ savings in marketing.

The Serviceplan Group is the perfect partner when it comes to a holistic approach to sustainable marketing. With #THEGOODLINE, our customers receive modular solutions for their company that lead to immediate CO₂ savings in marketing.

Sustainability Study: We offer an in-depth study of the BEst Brands results to identify sustainability drivers and success factors and to derive a SVP of the brand.

Sustainable business model design: We support companies developing resilient and sustainable business models on the principles of the circular economy.

Communicative sustainability analysis: Combination of tool-based analysis and multiplier audit to map attitudes and reactance to sustainability issues at str. target groups.

Sustainablility Assessment: Within the framework of an assessment, we identify sustainability goals and drivers in the company and develop target images and measures for sustainable marketing

Sustainable Customer Experience Solutions: A sustainability-focused CX assessment / analysis of the customer journey (s) as a basis for sustainable and customer-centric product adaptions.

Sustainable Value Proposition: Building on the insight study and audit, we create an SVP and communication strategy to integrate the relative sustainability aspects into the brand and communication.

Sustainable target groups: STGs create a real understanding of the causes of current (consumption) behavioural changes through their values-based approach.

Sustainable Design: Our process for sustainable and innovative design ranges from status quo analysis to design and realisation

Sustainable social media management: Strategic, cross-channel social media management to strengthen brand sympathy and crisis resilience through moderated sustainability dialogue.

Sustainable Production: By implementing green production standards, we can not only minimise emissions, but also maximise efficiency at the same time.

Sustainable B2B / B2C Reputation Management: Integrated campaign package for positioning / reputation building of companies in sustainability issues among opinion leaders and decision makers.

Sustainable Brand Ambassadors: Advice on setting up institutionally anchored, internal sustainability communication as part of organisational development.

Sustainable media: From media planning to delivery - with Sustainable Score, Green Native Campaign Cockpit & Green Delivery for CO₂ reduced advertising.

Sustainable Hosting: With our partners, we can offer flexible solutions and sustainable hosting to reduce electricity and water consumption in line with sustainability goals.

Sustainable Organisational Development: Accompanying the implementation of sustainability initiatives in the organisation through routines and methods (including retrospectives, check-ins, working sessions).

Sustainable Fleet Electrification: Vehicle fleets are significant drivers of CO2 emissions, which is why we help your company electrify your vehicles and strengthen your contribution to sustainability.

Sustainability has long been practised at the Serviceplan Group

As visionary pioneers, we live sustainability in economic, ecological and social terms. That is why our sites are CO₂-neutral - that is our conviction for a sustainable future. You can find our sustainability report here:

„Our corporate sustainability offering is unique in its integrated, one-stop approach. It enables clients to take advantage of precisely those services that are relevant to their needs. As a climate-neutral agency group, it is a topic close to our hearts, which we are now driving forward internally and as a strrong, credible partner in an integrated way for our clients as well."

Stefanie Kuhnhen

CSO und Managing Partner Serviceplan Germany


Our Sustainability Cases

Jack Wolfskin

Sustainability communication

Jack Wolfskin - Communicate Sustainability highly effectively


The Wish

Penny - Der Wunsch

Robin Wood

Hungry for Destruction

Robin Wood - Hungry for Destruction
florian haller ceo serviceplan group

"Sustainability is one of the defining issues of our time. Consumers expect companies to get involved here. And not as a fashion gimmick, but as a credible brand attitude."

Florian Haller

CEO Serviceplan Group

Strong sustainability means always being up to date. That's why we decided to work with the sustainability brand experts at BAM! The BAM! team works with us on a scientific basis with a "Scientists for Future" background to ensure that sustainable marketing communication is successful in the long term. The existing synergies create efficient concepts and solutions on the topic of sustainability.

Frank Schlieder

Frank Schlieder

Ex-RTL Producer, Founder and Podcaster at “Fabrik für immer”, Head of Marketing at Denttabs.

Kerrin Löhe

Kerrin Löhe

Strategy and sustainability consultant for many years for companies such as BOSCH, EnBW, Telekom, Ikea and many more.

Friedrich Bohn

Friedrich Bohn

Scientist at the Helmholtz Centre for Environmental Research (UFZ) and Advisory Board of Scientists For Future.

Friedrich Bohn

Jan Pechmann

Consultant, Advisory Board & Buddy, Initiator Marketing For Future, until 2021 Founder and Gfff of different Strategieberatung.

Let's get in touch!
Stefanie Kuhnhen-Stein
Stefanie Kuhnhen
Let's get in touch!

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