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  • Speed Got Cheap

    AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
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  • Cannes Lions 2026: A Week Full of Questions

    Cannes Lions 2026: Why AI is redefining discovery, media planning, and brand communication and why real-world brand experiences are becoming more important.
    Read more

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Highlights
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Close-up of a stylized lion’s head in glossy blue, violet and red tones. The mane appears to be shaped from liquid paint.
Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.
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  • SPARKS University Launches: Europe’s First Agency-Embedded University

    SPARKS University of Applied Sciences will commence operations in winter semester 2026, launching three bachelor’s programs.
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  • Mediaplus establishes AI-based steering system for media

    Mediaplus Group launches Plus.AI, an AI-powered operating system that enhances media planning, workflow efficiency, and data-driven decision-making.
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