© Serviceplan Group 2023
Vision & Mission
Building Best Brands
Best Brands – are not only commercially successful, but also spark strong emotions. These outstanding brands remain etched on the memory of the consumers as something that is innovative and positive.
Transforming your brand into a Best Brand – it’s what our 5,500+ people across the globe work in a variety of specialized agencies of our Serviceplan Group. Strategy & Consulting, Creative & Content, Media & Data, Platform & Technology are combined under one roof - providing everything your brand needs to succeed from a single source. Our versatile teams use a holistic approach to empower our clients to make exciting decisions and work collaboratively with us to achieve new communication milestones.
At Serviceplan Group we’re led by our values. So our clients can be assured that we follow the highest ecological and social standards - and always act responsibly. This means we develop content and marketing that upholds our values centered on equality and global progress. Our Houses of Communication are vibrant places that celebrate diversity on a creative, social and individual level. Just as importantly, we care about climate protection and have ambitions to become the first net-zero climate positive agency group in the world. And we are not far off from reaching this goal. Many of our locations around the world have already been certified as climate-neutral.
Facts & figures
”Our “ÜberCreativity” makes us a leading independent global agency group building Best Brands.“
The Serviceplan Group board members
Consultant and pulse generator
The supervisory board members
As a partner for digital experience and technology services, we optimise your customer journeys at all touchpoints and effectively bring your brand promise to life with state-of-the-art technologies. We advise you on your strategy and support you with our international delivery teams to design, develop and operate your Commerce and MarTech platforms and ecosystems. Our solutions are data-driven and creative at the same time to understand your customers' behaviour in order to create personalised experiences with your brand and activate them by media.
As the world's leading independent media agency, we help our clients achieve sustainable growth by optimizing media investments in real time. We also enrich our strategies with insights into media usage and buying behaviour, as well as brand and product interests. Using our globally applicable social, performance, commerce, programmatic and traditional buying capabilities, we precisely target consumers and bring greater effectiveness to our clients' communications activities.
Serviceplan has been creating fascinating brand experiences as an independent, partner-led creative agency since 1970. Our philosophy is built on creative power and a pioneering spirit committed to developing strategy, concepts and content. As a full-service agency, we put our expertise into practice to transform abstract narratives into engaging campaigns and unique content. It’s how we bring your Best Brand to life – making it sustainably successful, global and regional, integrated and customized.
Integrated. International. Independent. Innovative - That’s Serviceplan Group. At our Houses of Communication, we combine these principles to achieve one goal: Transform your brand into the Best Brand. How? We combine all communication disciplines from the special agencies under one roof.
Find out more about our agency groups.
Discover our other brands
In our minds
News from the Serviceplan Group
Selection of our clients
“The House of Communication lives through the people in it. The experts who bring their knowledge and skills to our customers and projects. We consciously create space and opportunities to meet and get to know each other in every House of Communication.”
Chief Marketing Officer