Becoming Nr. 1

Slevomat was well-known in the experiences and vouchers category, but many potential customers didn’t think of it for trips, stays, or holidays. Spontaneous awareness in travel was only 25%, below competitors like Invia (38%) and Booking.com (34%).

Additionally, some believed Slevomat offered a limited selection, so the challenge was to increase brand salience, showcase the expanded travel offer, and drive sales in a competitive market.

To turn Slevomat into the first choice for travel, we built a campaign combining creativity and media precision. The iconic Slevomat gear became the visual anchor, leading families through diverse domestic and international destinations, showing just how easy it is to browse and book. TV was the core channel, with 30s and 20s spots pulsing strategically across the weeks for maximum ROI and relevance. Complementing TV, we leveraged Display, Paid Social, online video, and radio to drive both brand awareness and immediate bookings. Targeted placements, including OOH in high-traffic areas and tactical banners online, ensured we reached the right audience at the right moment. Limited-time credit incentives further activated purchase behavior, reinforcing Slevomat’s value and wide selection. The integrated media approach amplified the campaign’s impact, creating a seamless journey from inspiration to booking.