FROM SOUND TO SOUL

Studiosus was looking for ways to expand their clientele to slightly younger, culturally interested target groups AND position themselves as a modern, competent and likeable brand. After analyzing the educated target group and their media behavior and attitudes, it was clear that we needed to find a highly sophisticated way of approaching them. In order for culturally interested young explorers to form a positive and lasting connection to the Studiosus brand, “regular ad messages” wouldn’t do the job.

To connect with a discerning, intellectually curious audience of young travelers, we knew we had to go beyond traditional ad formats. Our insight? This audience doesn't just consume content mindlessly – they actively seek valuable information and human connection.

So, we put a corporate podcast at the heart of our campaign – an editorially driven format, perfect for delivering authentic value and building a deeper emotional connection. We developed a smart content concept that went beyond the usual travel talk. Centered around insider tips on extraordinary urban destinations and guided by the unmatched knowledge of our most valuable ambassadors – Studiosus tour guides – we created a podcast that stood out in a saturated travel media landscape. Expert storytelling, real voices, and unique perspectives helped us craft a format that could not only compete, but lead.

Yet even the best content means little if it goes unheard.

Our holistic solution Audio NCC fuses content excellence with smart media campaigning for guaranteed reach and relevance. We built a dedicated podcast landing page and launched a native teaser campaign designed to attract, not chase, our audience. Leveraging a pull-based strategy, only users with a genuine interest in our topics and travel destinations were brought to each episode. The result: maximum relevance, measurable impact, and brand affinity that lasted well beyond the last minute of the audio.

This wasn’t just another podcast. It was a branded experience that informed, inspired, and most importantly, moved our audience.

Our custom ad impact study proved the success of our campaign: Results for awareness, consideration, first choice and brand perception went through the roof.