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  • Fuelled by Data: Driving the Future of Automotive Marketing

    Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.
    09.Sep.2025
  • The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

    In today’s fast-changing world, standing still is the biggest risk. For businesses to thrive, they must embrace change, drive innovation, and question everything – all of which require courage.
    27.Aug.2025
  • Meier Logistik - Emily & Noah

    EMILY & NOAH bags have been adding a splash of color to the world for a long time – and now they're brightening up the social media world too! Discover styles that match every look and every personality.
    09.Sep.2025
  • herconomy-breastmilk-money-mobile.jpg

    Herconomy - Breastmilk Money

    The first bank account that offers interest on breastfeeding.
    09.Sep.2025
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  • Serviceplan Group | “Hauchnah an deinem Star”: Rügenwalder Mühle and Serviceplan Group Give Pop Fans €100,000 Worth of Media Space

    Rügenwalder Mühle, in collaboration with Serviceplan Hamburg and Serviceplan Culture, gave fans of a global pop star in Berlin media space valued at over €100,000 — reinforcing the idea that modern brands should be enablers, not just advertisers, by connecting through community, culture, and emotion.
    20.Aug.2025
  • Ein Mann mit blondem, schulterlangem Haar steht frontal in einem stilisierten Innenraum mit gedämpfter Beleuchtung und hält einen sehr großen Karpfen fest im Arm, während er ruhig in die Kamera blickt.

    Serviceplan | o2 Brings Humor to Telecom With a Talking Fish — and a Customer-First Promise

    Germany’s O2 launches campaign for free home network installation service with a bold creative twist from Serviceplan Bubble.
    20.Aug.2025
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In this edition of TWELVE Mail, we explore how creativity can connect brands with people in ways that are relevant, lasting — and built to make a difference. We introduce former and new Sparkies and Young Lions who are shaping the creative future. Plus: AI agents as brand guardians – and how we find our bearings amid the rapid evolution of our industry.

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