AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
Cannes Lions 2026: Why AI is redefining discovery, media planning, and brand communication and why real-world brand experiences are becoming more important.
De’Longhi awards its EMEA media account to Mediaplus. The 30 countries that are part of the account including Germany, the UK as well as the Middle East.