Why New Players Outperform Established Brands in AI Search?
AI is transforming commerce: Why topical authority is becoming more important than brand strength, and how companies can ensure their visibility in AI-generated responses.
Starting in 2024, Mediaplus Netherlands will provide media advice for energy companies Essent, Vandebron, and Energiedirect. Mediaplus will be responsible for the strategy, planning, and procurement of offline media with a focus on branding.