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How China Is Rethinking the Entire Customer Journey

Creators in China are demonstrating how content, community, and commerce are converging and why brands need to rethink customer journeys.
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Global Consistency, Local Relevance

Costin Mihaila, Global CMO of Mediaplus Group, talks to Roastbrief about global growth, client consistency and balancing scale with local expertise.
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Highlights

Our HoC

Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.

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Mediaplus Netherlands wins

Starting in 2024, Mediaplus Netherlands will provide media advice for energy companies Essent, Vandebron, and Energiedirect. Mediaplus will be responsible for the strategy, planning, and procurement of offline media with a focus on branding.
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MoveMove appoints Serviceplan as their lead PR agency
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Serviceplan Group Netherlands

Dirk Jan Theijn

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Dirk Jan Theijn

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Serviceplan Group Netherlands

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Serviceplan Amsterdam

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Press releases, blog posts, podcast and more: The Serviceplan Group newsroom keeps you up to date with the latest news on Content & (Über)Creativity, Media & Data and Digital Experience & Technology.

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