Always Integrated. Always Innovative.
Why we built the House of AI
Integrated and innovative are core to the Serviceplan Group. So when AI began reshaping marketing, we built the House of AI as a natural extension of how we already work. Think of it as the digital twin of our House of Communication.
It seamlessly integrates AI agents and tools across the entire marketing value chain to make execution more efficient, your campaigns more impactful and your return on investment higher. Because in an increasingly complex, competitive marketing landscape, that’s what Building Best Brands requires.
What this means for your marketing
Benefits for your brand
Relevance uplift
Higher quality through deeper insight and better decisions
Faster time-to-market
Faster execution across planning, production, and activation
Stronger ROI
Higher ROI through continuous optimisation and reduced waste
Want a tour of the House of AI and what it offers?
“Technology does not replace people, it empowers them. AI expands human capabilities through data, insights, and automation, enabling better decisions, deeper creativity, and faster execution.”
Global CEO Mediaplus Group
Enter the House of AI
A holistic operating system
Built on solid foundations of a fully compliant Global Data Platform, the main structural pillars of the House of AI are Insight.AI, Creative.AI and Activation.AI - three connected suites of AI-powered tools and services that turn data into insights, insights into creative output and creative output into new levels of campaign performance. On top of it all sits Agentic.AI - a team of highly specialised AI agents ready to be called upon to streamline workflows and accelerate execution.
Discover our AI marketing solutions
Our AI portfolio
Agentic.AI
Highly specialised AI agents, deployed on demand by your experts to streamline workflows, solve complex tasks and accelerate execution.
Global Data Platform
A shared, real-time data foundation that powers Insight.AI and smarter decisions across markets.
