Starting in 2024, Mediaplus Netherlands will provide media advice for energy companies Essent, Vandebron, and Energiedirect. Mediaplus will be responsible for the strategy, planning, and procurement of offline media with a focus on branding.

Essent Netherlands is a part of E.ON. Mediaplus International secured the E.ON account for ten countries after a pan-European pitch.

The energy market is currently highly challenging, both due to global developments putting pressure on energy prices and the ongoing energy transition. These are not challenges for tomorrow but for today.

Menno Westinga, Managing Director of Mediaplus Netherlands, stated, 'We are very pleased to have convinced Essent, Energiedirect, and Vandebron in an extremely transformative market. From a strategic market perspective, Mediaplus will contribute to both today's success and the development towards tomorrow. We are proud to fulfill this role, and we share the passion for customer-oriented innovation with the various brands in the Netherlands. We look forward to making a valuable contribution to the development of Essent, Energiedirect, and Vandebron in a dynamic market