MEDIAPLUS IN EMERCE 100

BMW, KWF, and Lebara are among the leading clients of Mediaplus Netherlands. Managing Director Menno Westinga of the Amsterdam-based full-service media agency sees a clear trend in digital innovation. “Success is no longer about reaching as many people as possible, but about truly relevant reach.”What makes Mediaplus unique? According to Digital Director Julian Jonker, it's the integration of a full suite of in-house media services. “From digital strategy and CRM to data analysis and campaigns, both online and offline,” he explains. “We always look through that integrated lens to ensure a smooth and effective output for our clients.” 

A strong example of this approach is the collaboration with BMW and MINI.
Westinga elaborates: “Mediaplus doesn’t just handle media buying, but also CRM, data analysis, and digital media. We manage mailings, optimize websites, and coordinate all external touchpoints within the customer journey. For BMW Netherlands, we monitor the entire lifecycle—from test drive requests to purchase and in-car software updates. So, we’re doing far more than just media.” 

Mediaplus Netherlands is heavily focused on digital innovation. The agency benefits from the international expertise of its parent company, Serviceplan Group, where new tools are developed and tested on a global scale. “We then apply these innovations in the Netherlands,” says Westinga. For instance, the agency uses AI tools for mailings and dashboards. “Previously, this required two people to do manually; now it’s much more efficient,” Jonker adds.