Colombian B Corp & Serviceplan Makes Period Protection School Essentials
B Corp intimate care brand Somos Martina fights period stigma and school absenteeism with a system change – supported by a powerful short film and a design-led campaign.
A Year of Firsts – Serviceplan Group Marks New Milestones at Cannes Lions 2026
Serviceplan Group made history at Cannes Lions 2026 with eight Lions, three market firsts, and the launch of Europe's first-ever CMO of the Year Award.
Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
