TWELVE Mail | Issue #23

Graphic collage with a tiled background and visuals for “The Roblox Unbox”, “I Wool Survive” and “Non Disclosure Austria”. The image combines digital characters, typography and campaign visuals.

They build Roblox worlds, hide travel destinations, or send sheep down the runway. Three Cannes cases showing how brands capture attention today.

Portrait of Alex Schill against a blue background. He is wearing round glasses, a dark blazer and an open-collar shirt.

Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.

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What are creatives actually looking for in Cannes this year? We asked Young Lions, Sparkies and jurors from across our Group.

Portrait of Max Schöngen in an indoor setting with a plant in the background. He is wearing a white shirt and looking directly at the camera.

AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.

Portrait of Mario Wimmer in front of a blurred indoor background. He is smiling and wearing a dark blazer over a white shirt.

After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.

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TWELVE Mail | Issue #22

In a world full of change, brands that build trust and offer guidance are the ones that win. The new TWELVE Mail shows what makes brands successful today.

A large, modern indoor atrium of an office building with multiple floors, glass railings, and open work areas. Bright blue horizontal and vertical light lines stretch across the entire space, creating the impression of a digital grid spreading over the floor and through the air.

TWELVE Mail | Issue #21

TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.

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Issue 23

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