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Winning Consumers in the Arab World

Saudi Arabia’s digital scene is booming: With 99% internet use and mobile-first habits, brands are adapting fast to meet rising consumer and audience expectations.

03.Dec.2025
Why social health is becoming the new currency for brands

Alex Turtschan (Mediaplus) reports from SXSW 2025 – Part 1: why “Social Health” is becoming a must for every company.

03.Dec.2025

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House of Communication US

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House of Communication US

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Welcome to Serviceplan

#ÜberCreativity

Bitburger

Let’s celebrate

Together with Bitburger, we are focusing on pure emotions and deep solidarity of the UEFA European Football Championship fans. With real stories full of joy and the claim “One ‘Bitte makes everything possible”, the campaign celebrated the solidarity of fans even in difficult times.

Lufthansa

Every journey is a new beginning

With Lufthansa's summer campaign, we want to inspire people to experience new adventures around the world by letting go of their doubts and taking a leap into the unknown. The global 360° campaign thrives on curiosity and new beginnings.

Rainbow Wool

By founding Rainbow Wool, the first wool to support queer rights, we are creating visibility for the queer community and supporting the fight for social equality with Bill Kaulitz as our testimonial.

CASES

PRICE PACKS

PENNY

STOP REPEATING STORIES

ZENTRALRAT DER JUDEN

ANIMAL ALERTS

PETPLACE

A dog wearing Petpace's 'Animal Alert' collar - which monitors the pet's health in real time and can predict earthquakes

See more cases

CLIENTS

"WE LOVE WHAT WE DO"

D&AD #1 Independent
Agency Network of the Year

Cannes Lions Independent Agency & Agency Network of the Year

Campaign Serviceplan Group is
#1 Creative Agency Germany

The one Club Independent
Agency in Europe Serviceplan Germany #1

Horizont
Creative Ranking #1

Germany's first AdAge
"Independent Agency Network of the Year"

"BUILDING BEST BRANDS THROUGH"

"ÜBERCREATIVITY"

Serviceplan is Europe’s largest independent creative agency. With global connectivity and our philosophy of ÜberCreativity, we create captivating communication and brands as dynamic cultural players.

What we offer

Ideation & Campaign

Creative Concept, Big Idea, Core Message: Ideas that make campaigns unforgettable – whether it’s creative ideation or a guiding theme, the spark of creativity is key to crafting campaigns that inspire, evoke emotions, and leave a lasting impact.

AIZOME Wastecare

Design

Make a statement with unique design – create a distinctive visual language that shapes your brand and ensures recognition. Stand out with design that captures attention and delivers clear messages.

Aroya Freedom Grams

UX & Visual Design

User-centric, intuitive, impactful – with our innovative UX services and stunning visual design, you create experiences that captivate and put your customers first.

Effie AI Awards

Brand Strategy

A precise brand strategy gives your brand character and provides your business with clear direction – consistent, authentic, and forward-thinking.

Caparol - Oberfläche, Obernice

Social Media

Harness the full power of social media and guide your audience through every step of the customer journey – with smart consulting, inspiring content, and dynamic community management that forges real connections.

BURGENLAND TOURISMUS – SO EINEN WEIN SPIELT'S NUR DA

Public Relations

Public relations today is far more than traditional media outreach – it’s the art of storytelling and building trust. Whether it’s corporate PR, CEO positioning, or influencer relations, a strong PR strategy turns your brand into a voice that demands to be heard.

BVG - Mind the Gap

Event Marketing

When the boundaries between reality and the virtual world blur, immersive experiences emerge – captivating, touching, and unforgettable – interactive and unique.

O₂ - The Visible Net

Content Creation

Strategically crafted, creatively executed: Copy and artwork that demand attention and stir emotions.

Kindernothilfe - Your reason to donate

Content Production

From production to post-production, adaptation, and CGI – we turn visions into stunning creative content that performs, inspires, and puts your brand in the spotlight.

Ferrero - Look at the bueno side of life

Content Management

Your content for powerful storytelling and effective cross-channel publishing – precisely tailored to your audience and optimized for maximum impact.

Lufthansa - Adaption and Transcreation

Ideation & Campaign
Design
UX & Visual Design
Brand Strategy
Social Media
Public Relations
Event Marketing
Content Creation
Content Production
Content Management

Our Expert Edge

From bespoke content to limitless variety, our cutting-edge production house combines creative craftsmanship with innovative technology to deliver impactful, customized end-2-end content for your brand.

Serviceplan Culture: Sven Labenz, Niko Backspin and Franziska Gregor

We are Serviceplan Culture—a cultural marketing agency that doesn’t just observe culture but helps brands become an authentic part of it. We identify where brands belong in the cultural landscape, connect them with the right communities, and create meaningful engagement that goes beyond the moment.